Google Ads and SEO support each other
Investing in both helps you multiply your returns!
46% of product searches start on Google
Improve your performance across devices
Gain insight into your customers preferences
Higher ranking on Google = More clicks
In digital marketing, it is well known that Google Search Ads & SEO (search engine optimisation) go hand in hand together. But what do they each do, and how do they work together?
Google Search Ads are the results that appear on the very top and bottom of a Google with “Ad” written next to them. As a result, these ads play a crucial role in bringing potential customers to your website as it is the very first result customers see. On the other hand, SEO helps your website rank high on Google. Getting a spot on the first page of a Google search is a coveted place to be, and the higher your website ranks, the more chance there is in potential customers coming to your website.
Bascially, by working together, Google Ads & SEO helps to increase conversion rates, by giving ad clickers what they want when they hit your landing pages.
Relevancy is the key in helping these 2 very powerful tools work together to multiply your return on investment. In addition to having a well written Google Search Ad, it is also important that the website page that this ad links to is relevant to the ad and provides your customers with the right information. Our SEO packages ensure that we can tewak and perfect in-page SEO to meet the needs of the Google Ads set up and vice versa. Google plays close attention to these ads and favours the ads which are linked to a more relevant pages bu giving them an increased quality score. An increased quality score can not only increase your position, but provide a lower cost per click and more impressions.
In summary, using a Google Search Ads and SEO package ensures that your Google Ad and your website match up so that your ads show more often and people hitting these ads are seeing what they want when they click through – leading to higher conversions.
Please note: this service is offered to websites built with WordPress. If your website was built with another website builder please get in touch.
We analyse your competitors to find what they are spending their advertising spend on and which keywords are working for them.
We optimise landing pages through SEO so that your customers can find the information they’re looking for after they’ve clicked on your search ad. This helps to increase conversions and increase ROI.
We monitor search terms that your ads are showing up for and add any irrelevant keywords as ‘negative keywords’ to minimise wasted spend.
We update your website regularly so that it has the most relevant information for your potential customers and helps your website rank higher on Google.
A new business that needs to boost sales.
You need to be found on Google by new customers. You want to compete with competitors who already have a large customer base.
This package will dedicate 1 hour to SEO and 1 hour to Google Ads each month. (Up to 1 campaign managed)
A business that wants to continue growing a customer base but does not have time to mange Google Ads.
You need to have ads to compete against competitors but you’re not sure what the best way is to go about it.
This package will dedicate 2 hours to SEO and 2 hours to Google Ads each month. (Up to 1 campaign managed)
A business with a solid customer base that is ready to take their business to the next level by targeting new customers.
You need to have an edge over your competitors and keep increasing sales as your business grows. You need to deliver campaigns that stand out from the crowd. You also want to track your conversions and make sure your ads are driving sales.
This package will dedicate 3 hours to SEO and 3 hours to Google Ads each month. (Up to 2 campaigns managed)
A business with strong competitors.
You need to take action to make sure your competitors don’t take your business. You want to track conversions to make sure your ads are resulting in sales. You also have multiple services and/or products you need to advertise.
This package will dedicate 6 hours to SEO and 4 hours to Google Ads each month. (Up to 4 campaigns managed)
For additional campaign management, please contact us for a quote.
Require something a little different to the SEO Packages offered above? No worries at all! Our services are listed below, and brands can mix and match the elements they need to fit in with their own marketing strategy. We can also help create custom annual marketing plans for businesses wanting to outsource the entire marketing department to someone else. We work with you to utilise your budget in the most efficient and effective ways, with the methods we know will work for your brand. We can implement them across the year and regularly update you and send reports to let you know how we’re tracking.
Prices are as of April 2020 and are subject to change without notice. These packages and pricing are a guide and final quote will be sent after initial consultation. Clients will be charged for works completed on a monthly basis. Advertising fees are not included in package pricing. Package inclusions are subject to availability and can be confirmed in a final quote.