4 Million +
businesses are advertising with Google Ads
18.7%
increase in online shopping spend in Australia last year
1 in 5
online purchases were made on a mobile device in 2017
1 in 10
purchases will be made online by 2020
63,000 +
Google searches are made every second
94%
of B2B buyers conduct some form of online research before making a purchase
The challenges for businesses
Using Google Ads can present several challenges for businesses, including:
- Finding the right keywords to rank for
- Ranking against competitors
- Obtaining ROI
- Tracking results
- Minimising cost per click
- Finding the time to manage their campaigns
Redsteps can help your business overcome these challenges. See our Google Search Ads packages below to find out what we can do to help you!
Redsteps is a qualified Google Search Partner
Our Google Search Ads Services
COMPETITOR ANALYSIS
We analyse your competitors to find what they are spending their advertising spend on and which keywords are working for them.
NEGATIVE KEYWORDS
We monitor search terms that your ads are showing up for and add any irrelevant keywords as ‘negative keywords’ to minimise wasted spend.
KEYWORD RESEARCH
We research and find the best keywords and search terms for your business so that your ads show up when customers are searching for your products or services.
LANDING PAGES
We create landing pages on your website so that your customers can find the information they’re looking for after they’ve clicked on your search ad.
AUDIENCE TARGETING
Want to target a specific audience? We can refine your audience targeting so you only spend your advertising budget on people most likely to buy your products or services.
CONVERSION TRACKING
Keep track of your return on investment with conversion tracking. We set up tracking codes on your website so you know if your search ads are resulting in sales.
REPORTING
We report on your Google Ads results and explain all the fancy figures to you. We analyse the results and use them to improve your cost per click.
MONITORING
We monitor your Google Search Ads campaigns and make sure they’re running smoothly and that your ad spend is being spent well.
Google Search Ads Packages
Business Basics
A new business that needs to boost sales.
You need to be found on Google by new customers. You want to compete with competitors who already have a large customer base.
Enhanced
A business that wants to continue growing a customer base but does not have time to mange Google Ads. You need to have ads to compete against competitors but you’re not sure what the best way is to go about it.
Prestige
A business with a solid customer base that is ready to take their business to the next level by targeting new customers. You need to have an edge over your competitors and keep increasing sales as your business grows. You need to deliver campaigns that stand out from the crowd. You also want to track your conversions and make sure your ads are driving sales.
Premium
A business with strong competitors. You need to take action to make sure your competitors don’t take your business. You want to track conversions to make sure your ads are resulting in sales. You also have multiple services and/or products you need to advertise.