MEGA Car Show & Family Fun Day 2017 - Redsteps Marketing Agency - specialising in retail, tourism and health industries
Marketing, event management, social media, advertising, brand identity, retail marketing, health marketing, travel industry marketing
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MEGA Car Show & Family Fun Day 2017

Category
Digital, EDM, Events, Social Media

After the MEGA success of the first ever MEGA Car Show & Family Fun Day run by Redsteps & Car Megamart in 2016, Car Megamart reached out to Redsteps to coordinate the event for a second year in a row in 2017. This event was not only successful at attracting over 4500+ people in foot traffic throughout the car yard, but also had fantastic excitement from attendees and suppliers on social media.

 

Redsteps coordinated the MEGA Car Show & Family Fun Day social media, Facebook advertising, artwork, family zone including: a face painter, kids activities such as rock climbing wall, bungee trampolines and a jumping castle, an auto market, live music and amenities for the public. Redsteps also liaised with Melbourne Old School Cruisers who brought the attendees a range of classic and vintage cars to have on display – with over 1,300 cars at the event!

Other activities at the event included food stalls and vans, fire truck displays, the Young Veterans and their Army cars for the kids and a Gumbuya World stall.

 

EVENT MANAGEMENT OF MEGA CAR SHOW CAMPAIGN

  • Risk management plan
  • Briefing of all stakeholders for event
  • Event run sheets
  • Networking and liaising with sponsors
  • Sourcing and managing all entertainment, including all kids & family activities and the live band
  • Event insurance
  • Billboard advertising
  • Coordination of market stalls
  • Coordination of printing
  • Email communication (EDM)
  • PR and online event listings
  • Event day bump in and bump out
  • Post-event reporting
  • Market research and surveying of guests

 

RESULTS

  • Over 4,500 people at the event
  • Over 1,300 classic cars on display
  • Facebook event page reached 91,000 users
  • Over 1,700 users interested in attending the event

 

Redsteps would like to thank all stakeholders and sponsors for their support and help in the successful run of the day.

 

Visit the Melbourne Old School Cruisers website here. 

Visit the Car Megamart website here.