Hummingbird Elwood Digital Marketing Strategy

Digital, Marketing Strategy

Hummingbird Elwood is a cafe located in Elwood who offer a fantastic range of food, coffee and beverages for local customers in their casual dining location by the beach.


After meeting with the Hummingbird management team to discuss their brand and their current marketing activities, Redsteps moved forward in creating a Digital Marketing Strategy for the business to use in order to guide their social and digital marketing efforts.

As the Elwood and surrounding area is a popular location for cafes, Redsteps investigated Hummingbird Elwood’s competition and customers while reflecting on the business’ current digital marketing efforts. After evaluating the competition and the brand’s current offerings and marketing efforts, Redsteps formulated a set of objectives/goals, along with strategies and tactics to implement in order for the business to achieve these goals. These strategies and tactics looked at how to grow the Hummingbird Elwood Instagram and Facebook accounts, how to generate a customer database and more.


The following list outlines some of the areas in which Redsteps researched and discussed in the Digital Marketing Strategy

  • Industry and Social Trends
  • Competitor & Customer Analysis
  • SWOT Analysis
  • Why digital?
  • Goals, strategies and tactics
  • Implementation
  • Meausrability
  • Examples


This strategy gave Hummingbird Elwood a guide on how to move forward with their brand in order to grow their digital presence with examples and detailed explanations on why and how to implement the suggestions made by the Redsteps team.


The client was happy with the final Digital Marketing Strategy presented to them, and now feel more confident in what they should be doing moving forward with their online branding to grow their social presence.


Visit Hummingbird Elwood’s social media accounts:

Hummingbird Elwood Facebook

Hummingbird Elwood Instagram