Hills Art Market Marketing Strategy
Category
Marketing, Marketing StrategyHills Art Market is a local community market that runs on the second Saturday of each month at their beautiful Emerald location, featuring local visual and performance artists. Along with their stallholder’s stunning artwork, this market also features food trucks, tutorials and workshops run by the stallholders, and a kids zone that allows the children to get creative and produce their own artworks.
Redsteps created a Marketing Strategy for the Hills Art Market team after meeting to discuss what areas of their current marketing activities could be improved to generate more brand awareness.
Along with a customer, competitor, industry and current brand analysis, Redsteps generated a holistic strategy providing Hills Art Market with clear details on what marketing efforts they should be implementing moving forward, with detailed examples and suggestions on how implementation can be done. Redsteps created a strategy that looked at the following marketing activities:
- Public Relations
- Social Media
- Print/Outdoor Advertising
- Promotional Materials
- Special Events
- Website
These strategies were suggested to be implemented to achieve the goal of generating greater brand awareness and attracting more local, domestic and international tourists.
The client was happy very with the final Hills Art Market Marketing Strategy presented to them, and now feel more confident in what they should be doing moving forward with their marketing to grow their brand presence.
Visit Hills Art Market’s social media accounts:
