Redsteps had the oppotunity to work with a local business group who was a not for profit organisation dedicated to giving businesses based in Berwick and those who service Berwick a greater exposure for their business. They aim to deliver events and information to the community about the businesses to encourage residents to ‘shop local’. The business group has over 70+ members, which is one of the largest business membership groups in the region.
The business group chose Redsteps to manage and coordinate the 70+ retailers, service providers and business members to provide engaging social media content for the Instagram and Facebook page. Redsteps developed a 6-monthly plan and schedule in each of the retailers to be featured across this time frame. Members had the option to provide us with content or a special for the allocated post or we can create it on their behalf.
Redsteps generated over 4 posts weekly with topics that range from historical information about the region, community events and activation as well as information about the members. Redsteps delivered fantastic results for the organisation with an average of 50 new Facebook and Instagram page likes per month and 41,000 people reached monthly.
More about the business group
The purpose of the business group is to celebrate and promote our unique town, by letting our community see the best that Berwick has to offer. We would love for all our local traders to be part of our group. Our meetings are informative and really are a must if you have a business in Berwick, we also have a lot of fun along the way.
If you are interested in joining the this business group, please visit their website here.