Atura Dandenong is an eclectic and industrial chic hotel that specialise in accommodation and events, and is home to The Roadhouse Bar & Grill and The Brownstone Micro Brewery and Tavern. Surrounded by local markets, tourist destinations and entertainment, Atura Dandenong is a fantastic location for locals and tourists to stay in the South East of Melbourne.
The Atura Dandenong marketing team reached out to Redsteps to manage their Facebook and Instagram accounts in order to assist their in-house marketing and management team.
Redsteps completed an initial photo-shoot of the venue, event spaces and The Roadhouse Bar & Grill to get some exciting content to post to the social media accounts. As variety is important when posting on social media, it was important to capture numerous elements of the business to ensure the social media content reflected the business accurately and would keep followers interested.
Until the end of November 2017, Redsteps created post templates and monthly social media plans to establish a strong brand presence across both Facebook and Instagram, making the accounts visually appealing with consistent and established branding elements.
A variety of topics were posted about across the platforms, including:
At the conclusion of each month a report was sent to the client outlining the results for each month. This would ensure the Redsteps team were assessing how the accounts were tracking, while also showing the client the growth of both their Facebook and Instagram pages each month.
Visit the Atura Dandenong social media pages below: