February 12, 2016
Green In The Lane was an event Redsteps ran for Madame Brussels Lane in the CBD. The event included sustainability market stalls, plant giveaways, seminars and workshops. The event was targeted at the CBD workers to encourage visitation to the lane while also positioning the Laneway as environmentally aware.
The campaign was a success and Redsteps were able to run a successful event, gain media exposure and achieve additional credibility for the event and Madame Brussels Lane brand. We not only ran the event, but also created all Public Relations tactics for the event.
The media was placed on platforms such as the Sustainable Living Festival website, The Urban List, On The List, Weekend Notes, Onlymelbourne.com.au, online free event listings and stallholder websites and social media.
Redsteps took control of the Madame Brussels Lane Facebook, Instagram and Twitter Management. In order to promote the event through these online platforms we did the following:
Madame Brussels Lane website page: