Brand Style Guide

Branding and Design

Redsteps created a style guide for a boutique retail precinct centre in Melbourne CBD.  The style guide consisted of typography, imagery samples, graphic application across multiple communication channels. The style guide has positioned the centre as a luxury retail precinct with a distinctly Melbourne flavour.



  • Ease of implementing new graphic design campaigns
  • Consistent look across all works
  • Positioning the shopping precinct as a luxury offering among it’s competitors