Summer Snow Sparkling Award PR Campaign

Summer Snow PR Campaign Summer Snow PR Campaign
Public Relations

Redsteps developed the below Summer Snow PR Campaign media release, backgrounder, tasting notes and media kit to be sent to the industry’s leading media publications and bloggers.  The results were fantastic with the article being featured in Cranbourne Leader, Food and Beverage Industry News, Food and Drink Business, Gippsland Country Live Magazine and Grow Casey Cardinia to date with more on the way including leading agricultural print and TV media.




A third generation, Australian family business that turned a devastating crisis into a golden opportunity, have taken home the ‘Best New Non-Alcoholic Beverage Award’ at the prestigious 2016 Food & Beverage Industry Awards, for their popular new Sparkling Pink Lady Juice.


A hail storm that ripped through Bellevue Orchard, located in Melbourne’s South East, right before harvest in 1998, inspired the family to install an apple juicing plant to retain some of the value from the damaged fruit.


They converted the storm-kissed fruit into first class Australian apple juice and the brand Summer Snow was born. Summer Snow has been making variety specific apple juice ever since.


Now, just in time for long, hot summer days, the team from Summer Snow have once again spotted opportunity to try something a bit different and their inspiration has paid off.


Summer Snow Co-General Manager, Nick Russo said that the glass bottled, lightly-carbonated, single strength, Summer Snow Sparkling Pink Lady Juice is proving to be a big hit with consumers and industry peers alike.


“It is a real tribute to our team back at the orchard for being able to create such a fresh, crisp and healthy product,” he said.


Mr. Russo went on to say that, “it was a thrill to take out the award at the gala dinner in Sydney this year.”


“We are very proud of our Sparkling Pink Lady Juice and are looking forward to it having a great summer as people across Australia discover it,” he said.


The Food & Beverage Industry Awards celebrate the food manufacturing industry’s successes and focus on recognising the commitment of food manufacturers in contributing to the wider community and the environment.