01 Dec Everything You Need To Know About Link Building Services
Read time: <5 minutes
What are link building services?
Link building services are designed to help you grow the number of backlinks to your website. Backlinks have been found to directly relate to organic google ranking success and therefore is a service people are very interested in paying for.
What is a backlink?
A backlink is when one of your domain’s URLS is placed on other websites sending traffic INTO your website. An example of this is a listing on a Yellow Pages directory. You can list your business details – including your website link – where people can click through from the Yellow Pages site and land onto your own.
Why are backlinks important?
Google likes websites that have lots of backlinks and rewards them by ranking them higher in the organic search results. It is believed to be quite a strong factor in the Google Ranking Algorithm, so spending time (and perhaps money) on getting quality backlinks will most likely help you rank better on Google and other search engines.
What are ‘high quality’ backlinks?
Not all backlinks are created equal. Backlinks coming in from spammy websites, or backlinks obtained using ‘black hat’ (bad /negative/dodgy) techniques are likely to be penalised by Google. Therefore, you need to be sure that the backlinks you are getting are not going to harm your rankings. Yellow Pages, for example, is a website with high authority (in terms of reputation, trust and quality) and would be regarded a high quality backlink.
I’ve already paid someone; how do I know if they are good or bad backlinks?
You may want to look at an SEO (Search Engine Optimisation) tool such as SEMrush which can analyse the existing backlinks to your website and give you a toxicity score. This helps you easily see which backlinks could be harming your rankings rather than helping them. You can then request that Google ignores or disavows them. Many cheap and quick link building services DO use black hat techniques and toxic websites (we have seen many new client existing backlink lists that would make your grandma blush!) The best way to avoid negative and toxic backlinks coming is to do the work yourself – or hire a reputable company to do the work for you.
Why should I use a local agency for link building services?
SEO agencies, or marketing agencies offering SEO services operating in Australia are the best choice to go with. They are more likely to use local and acceptable links for your geographic market and have a better understanding how your business works as they operate in the same country as your business. (i.e. Australian companies know Australian businesses better than anyone). They may even be able to offer extra opportunities amongst their own networks.
How do I pick an agency to work with on link building services?
When looking for a reputable agency to do your backlinks we recommend you ask them upfront about where and how they build your backlinks. Transparency is key when working with an agency, and if someone seems to be hiding information or beating around the bush – there may be a good reason to doubt their practices. Look through the fluff and think – what am I really getting for my money? It is amazing how many new clients tell us they don’t know what their previous SEO agency was doing for them in terms of links or value for money.
Here at Redsteps, you will get a monthly report with what we did for the month and what we have achieved for your website. We are proud of the work we do for our clients and you will see exactly what we have done each month and how we are working towards achieving your SEO goals. We only ever list client websites on sites that we would put our own website on.
Another great way to pick an agency is to look at reviews or speak to other business owners you know to get word of mouth recommendations.
When do I start seeing ranking results after I hire link building services?
The old saying ‘slow and steady wins the race’ is exceptionally true in the case of link building services. It takes a good time, effort and energy to build a solid backlink list with reputable sites and for Google to find and rank you. Sure, a cheap and dirty link building service that can give you 100 backlinks in an hour might seem like a great idea – until Google realises what has happened and penalises your site for good! Many sites never recover from this, and you have to ask yourself if the risk is worth it.
Will link building services get my website ranking on page 1 of Google?
Link building is one fantastic way to get your website on its way to get to page 1 – but don’t forget that the Google Ranking Algorithm is thought to take into account over 200 factors for ranking, and link building is just one factor. You also need great quality content, an up-to-date website that is fast and mobile friendly site, internal links, quality images at a size that won’t slow or affect users (and more…) AND you will also take into account your competitors and what they are doing to ensure you have a strong strategy which gives you an edge over them. You definitely need to take a broader approach with your SEO so signing up for a full SEO package is best.
How do I get started with Redsteps SEO packages including link building?
Get in touch with us for more information in our current SEO packages. Each of these include link building services in the monthly plan. We work hard to get high quality links for you alongside hitting other SEO ranking factors.
If you’re not quite ready to get started or would like an assessment of your current website SEO, please send us an email and we are happy to generate and send you a free SEO report. We are happy to answer any questions to have about SEO or our link building services also.