06 Feb 10 tips for marketing your business on social media
Read time: 7 minutes
Marketing your business on social media is becoming increasingly important in order to connect with consumers. Customers use social media to learn more about brands and stay up to date with the latest deals and products on offer.
With a wide range of functions and social media platforms available, it can be difficult to figure out where to start. We’ve put together 10 tips to help you get started on marketing your business on social media!
10 tips for marketing your business on social media
1. Plan your goals
It is important to determine your goals before you start posting content on social media. What are you trying to achieve through your social media posts? Do you want to tell the world about your brand? Or do you want to let your customers know about the latest promotions that you will be holding? If you know the goals you aim to achieve with your social media marketing, you will be able to choose the right platforms to have a presence on and plan the right posts for your business.
2. Choose the right platforms for your business
The social media platform(s) you should focus on depends on the nature of your business and target audience. According to Sprout Social, Instagram is used most by audiences aged between 18-24, and with the focus being on images, it is a great platform to showcase your products. On the other hand, Facebook’s focus on connecting people makes the platform better for encouraging customers to share your brand with their friends and family. LinkedIn should be considered if you are promoting skilled services to other businesses. LinkedIn helps you establish a professional image and connect with business owners. Twitter can be an excellent tool for business too – a great space to start engaging conversations. Browse some of our other blogs for more on the most popular social media platforms for business!
3. Keep a regular posting schedule
You’ve put in a lot of effort in bringing the right people to your page, so keep them interested! Marketing your business on social media is a consistent effort, so try to post at least a few times a week. Regular posting will keep your business top of mind and attract more followers!
4. Schedule your posts at the right time
To maximise engagement such as likes and comments on your posts, it is best to post at times of the day when most of your customers are using social media.
According to Sprout Social, the best times to post on social media are on weekdays around lunchtime, in other words between 11am and 2pm. If you have content that you would like to post on the weekend, it is best to post earlier in the morning. This helps customers see your posts before they start their day. Learn more about the best times to post on social media here!
5. Use a unique but consistent voice
Your social media activities are an extension of your brand and therefore should carry the same tone your business uses in its other activities. If you get stuck, think of your business as a person. If your business was a person, what would they post on social media? How would they talk to their friends?
6. Tailor your content to your target audience
Think about your target audience. What are their interests? What would they want to see most when they are scrolling through their feed? Give your audience a reason to follow your account and keep them up to date with what you are doing!
7. Use appropriate hashtags
Hashtags play a key role in marketing your business on social media. It can help customers who are potentially interested in your business find your business, especially on Instagram. If you are a local business, we recommend using hashtags that are local to your city so that you are reaching people who are more likely to purchase from your business. For more information about hashtags, read our hashtag guide here!
8. Take advantage of trending memes
Memes may not be for all businesses, but if comedy suits your brand then take advantage of meme trends! If you see a viral meme, see if you can repurpose it to suit your brand. Post it to your Facebook or Instagram and your audience is sure to engage with your page!
9. Monitor your social media accounts
Monitoring your social media accounts is just as important as answering your phone. Make sure comments and messages don’t go unanswered. Monitoring your social media accounts also helps you keep track of which posts are performing best, which can help you plan future content for your social media pages.
10. Connect with your audience
Remember, social media exists to connect people with each other and businesses. It can help you build a community around your brand to get your audience talking about your business and always stay in touch. The best way to achieve this sense of community around your brand is by replying to the comments you get on your posts. Acknowledging people engaging with your business’ social media page makes them feel valued and will likely result in repeat engagements and lead to sales! Connecting with your audience builds trust around your brand and keeps your business top of mind.
We hope you found these 10 tips on marketing your business on social media helpful! Redsteps turned 10 in mid-2019, so we’ve been celebrating with a series of ’10 tips’ blogs to help you with your business’ marketing. Follow us on LinkedIn to be notified when we upload our next blog.