Mornington Village is a shopping centre located in the Mornington Peninsula and is the home to many fantastic retailers. With over 20 retailers in a great location, Mornington Village is a fantastic destination for locals.
The marketing manager at the centre sought out a marketing agency that was local that could assist them in managing their Instagram presence. Redsteps set up Mornington Village’s Instagram account and creates monthly social media content plans for the centre to ensure posts are relevant and engaging. This content includes retailer posts with products, services and deals they have on offer, in-centre activations and event promotions.
The Mornington Village Instagram account has been growing excellently since Redsteps created the account, and gets great engagement on all posts. And to ensure content is current with up-to-date imagery and retailer products the Redsteps team visits the centre to take photos and get retailer updates every two months. This ensures the content is real and relevant to each retailer and the local customers.
In addition, Mornington Village run many in-centre activations throughout the year, making them a community focused and engaging shopping centre for locals to visit. As these activations are an excellent feature of the shopping centre, Redsteps make sure these activations are covered across Mornington Village’s Instagram page. This Instagram coverage ensures the wider community are aware of what’s happening in-centre, and can learn about how they can get involved when on the popular Instagram platform.
At the conclusion of each month Redsteps creates a social media report. This report looks at the Mornington Village Instagram page and assesses what posts are performing well, page growth and overall follower engagement. This report is highly valuable as it can guide future social media content creation and provide insights into areas that could be improved.
Visit Mornington Village’s Instagram account HERE.