Lynbrook Village Easter Market 2018

Category
Digital, EDM, Events, Marketing

Lynbrook Village is a shopping centre located in the South East of Melbourne with over 15 retailers. The marketing manager for the centre regularly conducts and organises activities and activations that locals can get involved in at the centre; keeping customers engaged with the centre and Lynbrook Village connected with the local community.

 

Redsteps previously assisted in coordinating the previous themed markets for Lynbrook Village, with the centre now making the market event a bi-yearly occurrence for the local and wider community to enjoy. The Lynbrook Village Easter Market 2018 is the fourth Evening Market the centre has held since late 2016, with this being their second themed Easter Market event due to the success it has in 2017.

 

For this event, Redsteps sourced, organised and managed 30 stallholders, ensuring stalls offered a range of products relevant to the target audience of parents with children and the Easter Market theme. Additionally, this project also involved creating a site map to coordinate where stalls would be placed in correlation to other elements of the event, a site map to ensure the Redsteps team was on top of all tasks that needed completing and an event risk assessment.

 

Along with stallholder management and sourcing, Redsteps promoted the Lynbrook Village Easter Market event across Lynbrook Village’s social media channels, including:

  • Posts to the Lynbrook Village Instgram page
  • Posts to the Lynbrook Village Facebook page
  • Facebook advertising / post boosts
  • Facebook event page creation and management
  • Email to the Lynbrook Village email database (EDM)

 

Overall the event was a great success, with:

  • 33 stallholders
  • Over 550 people ‘interested’ or ‘attending’ on the Facebook event page
  • Excellent engagement in the form of likes, comments, shares and tags pre-event, during the event and post event
  • Email open rate higher then the retail industry average

 

Thinking of hosting a market for your business? Redsteps have great Event Packages that will ensure your business’ next event it a hit! Check them out and get in touch to start planning your next event.

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