Federation University Local Marketing Strategy

Marketing Strategy

Campaign Overview

In 2017, Federation University opened in Berwick and the marketing and public relations team required assistance from Redsteps to deliver a Local Marketing Strategy which incorporated public relations opportunities for the business. Redsteps delivered a comprehensive campaign that identified local businesses to connect with, potential ambassadors, media partnerships and other implementable campaign items.

About Federation University

Federation University Australia (FedUni) is a modern, progressive university providing high-quality vocational and higher education across a national and international network of campuses. The university has a distinguished history as the University of Ballarat, one of Australia’s oldest higher education institutions. It became Federation University Australia in January 2014 upon amalgamation with Monash University’s Gippsland Campus.  Redsteps is a preferred supplier of Federation University for graphic design and marketing services.