CSM Brunch with the Easter Bunny

Digital, Events, Marketing

Central South Morang are a shopping centre with 15+ retailers located in South Morang. Since 2015 Redsteps have been assisting the centre with their marketing from social media, website maintenance and digital advertising, to in-centre promotions, activations and more.


To celebrate Easter for 2018, Redsteps created the ‘Brunch with the Easter Bunny’ event for locals to come down and meet the Easter Bunny while eating delicious hot cross buns, fruit and chocolate Easter eggs.  In addition to brunch, Redsteps also organised a story time for the children to hear an Easter story and had children participate in a fun, energetic ‘hip hop’ dance session with the Easter Bunny. To conclude the event, children and their family could have their photo taken with the Easter Bunny as a keepsake.


To promote the event, Redsteps created the following promotional items:

  • Graphic design and printing of A3 and A1 posters to be placed in retailer’s stores and throughout the centre
  • Social media posts
  • Social media advertising
  • A Facebook event page
  • Website blog post
  • An email sent to Central South Morang’s email database (EDM)


In addition, the Redsteps team also set up the event space, organised food and brunch items and provided the entertainment of the Easter Bunny, story-teller and instructed the hip hop dance session.


The event was a great success and had excellent results, including:

  • A turnout of over 100 people
  • Over 200 people ‘interested’ or ‘attending’ on the Facebook event page
  • Great WOM feedback from attendees
  • Lots of Easter Bunny love!


Find out more about the event on the Central South Morang Brunch with the Easter Bunny website post created by Redsteps.

Want to find out more about events? Check out our Event Packages to find out about how Redsteps can create the perfect event for your business!