Central South Morang is a retail shopping centre located around 32km from the Melbourne CBD. As a part of the annual marketing strategy, Redsteps conducts the social media management for this retail precinct. Annual and monthly social media plans are made with a key focus on the retailers and their products, monthly competitions and general community news shared on Facebook and Instagram. The reach has increased dramatically year on year with a 62% increase in Facebook reach in the last year.
Redsteps monitors the social accounts multiple times daily to ensure the utmost customer service is provided for the centre when dealing with customer requests online.