The Casey Cardinia Family Magazine is a local publication that focuses on community happenings, local schools, businesses, fashion and services. Their magazine is released seasonally and is distributed throughout the Casey Cardinia area to reach local families and community members.
The Casey Cardinia Family Magazine founder and director sought out Redsteps to manage their Facebook account to help grow the page. To do this, Redsteps implemented a social plan with content being posted regularly, Facebook competitions and Facebook advertising. This combination of tools was excellent in page growth, with over 190 new page likes within the first month, along with a 876% increase in engagement within the first month. Since then the page has continued to grow with new followers joining the page each month.
As the magazine covers a variety of topics to appeal to all members of the local community, the content posted to the Casey Cardinia Family Magazine page includes:
At the conclusion of each month Redsteps send Casey Cardinia Family Magazine the results from the Facebook page to reflect on what worked well across the month. This is a great way to showcase what work Redsteps has been doing, and gain insights into what can be implemented in the future to continue attaining growth for the page.
Check out the Casey Cardinia Family Magazine Facebook page HERE.