Car Megamart is a large second hand car yard located in the South East of Melbourne. The car yard is home to over 17 dealers who all contribute to the marketing of the Car Megamart brand.
After creating a social media marketing strategy for the brand, the marketing manager of Car Megamart approached Redsteps to take over the management of their social media in October 2016. Since taking over the accounts Redsteps have been attaining great results by implementing the strategies outlined in the initial social media strategy created for Car Megamart. These results include:
- Increase in Facebook engagement by over 600% as of January 2018
- Over 1.5 million Facebook impressions as of January 2018
- A 100% increase in Instagram followers as of January 2018
- Over a 9,000% increase in Instagram engagements as of January 2018
Redsteps create a variety of different posts for Car Megamart’s social media pages including promoting vehicles for sale, promoting upcoming events and special offers, dealership related information, engaging and interesting posts and sharing relevant tips and hints for our social media followers.
Redsteps also run monthly Facebook advertisements for Car Megamart, including brand awareness campaigns, specific post boosts and event response campaigns. These advertisements have been very beneficial for Car Megamart in spreading their brand awareness, with some ads gaining a reach of over 25,000!
At the conclusion of every month, Redsteps collate all of the social media data from the month and create a social media report. This report analyses the results from the month to track how pages are growing, what posts are popular, how much engagement the brand is getting and provide notes on social media areas that could be improved.
