11 Nov 10 tips on using SEO to boost your Google Ads!
Read time: 5 minutes
Up next in our ‘10 tips’ blog series: using SEO to boost your Google Ads! One of the great debates in the digital marketing space is SEO (Search Engine Optimisation) vs SEM (Search Engine Marketing). In other words, is better increasing organic website visits or is it better to invest in gaining paid visits?
Both Google Ads and SEO have fantastic benefits, so which you choose to invest in will depend on your business goals. If you are running Google Ads though, we recommend using SEO to boost your Google Ads! The stronger your SEO, the more effective your ads will be.
10 tips on using SEO to boost your Google Ads:
Research your competition
The first tip in using SEO to boost your Google Ads is knowing your competition. Understanding your competition’s strategy helps you work out what you need to be doing to outrank them in Google search page results. You may find a gap in your competition’s SEO strategy, such as a keyword that they haven’t used. If there are relevant keywords you notice your competitor isn’t ranking for, you can add them to your website and your Google Ads. This means that customers will find you for searches where your competitors can’t be found.
Have plenty of content on each webpage
One of the basic ways to improve SEO is to have enough content on your page. The minimum number of words you should have on your page is 300, but the more the better (as long as the content remains relevant)! While more content increases your ranking, it also gives you space to give customers enough information and answer their query. Google loves it when you help people searching for information, so they’ll reward you for it with higher organic and paid rankings.
Ensure your content is relevant
While the amount of content on each webpage is important, it is more important that the content is relevant to what the customer is searching for. Google recognises whether or not a page is relevant to a customer’s search terms and rewards websites that are relevant with a higher ranking. Google also looks to your content when deciding if your Google Ad is relevant too!
Use relevant keywords on all your pages
As part of writing relevant content on each of your pages, it is important to set a keyword. This helps Google realise that your content is relevant to what the customer is searching for, and therefore your website will be more likely to show up in the search results for that keyword. Basing your Google Ads on these keywords and linking them to the relevant pages will result in Google ranking your ads higher.
Search for the keywords that your customers are using
Another tip on using SEO to boost your Google Ads is knowing which keywords are most popular among your target market. While this is an important task, it is not always easy to find the exact terms they are searching for. You could do this by putting yourself in your customer’s shoes, ask your customers what they searched to find you or ask some friends what they would search for your services. You should then use these keywords throughout your website and add them to your Google Ads keyword list.
Showcase each product/service you offer
We recommend you create a website page for each product/service you offer. This way you can have a page optimised for keywords specific to each product/service. With these pages, you can create new Google Ads specifically for each product or service that you offer.
Keep your content up to date with current market trends
Regularly updating your content with current market trends will ensure your website is staying relevant! Your competitors will likely be uploading new content to keep up with trends, so you don’t want to fall behind. Regularly updating your content will keep Google happy!
Blogs are a fantastic SEO tool. Regularly uploading a blog post to your website will boost your organic search results rankings and therefore boost your Google Ads! We recommend creating blogs based on keywords and questions or topics that your customers would be searching for.
Pay attention to your quality scores
Log into your Google Ads account and look at the quality scores for your keywords. If a score is low, it means that Google can’t find that keyword enough on your website. Edit your website copy to include the keyword more.
Monitor your Google Ads results and adjust
The final tip for using SEO to boost your Google Ads is to monitor your results! Monitoring the performance of your Google Ads is important. You can use your ads results to inform the next step you take in your SEO strategy. Look at which keywords your ads are showing up for – you might want to start including those keywords on your website. Is your cost per click improving? If not, Google might not be reading your website as relevant to your ads. Keep adjusting your website to improve your results!
We hope you found these 10 tips on using SEO to boost your Google Ads helpful!
If you are looking for more advice on SEO and Google Ads contact us today. Our SEO specialists are ready to help you optimise your website content and ads so that you can drive more traffic to your website.